Blocktv is a new televised news source for the cryptocurrency community. News.Bitcoin.com recently visited the company’s headquarters in Israel to see what it takes to air a TV channel dedicated to reporting on the digital assets industry.
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Blocktv’s main office is right across the road from the Israel Diamond Exchange building, at the very heart of the country’s business district. This central location offers easy access to the many crypto projects and service providers based in the area who can easily jump by to talk about the market. The large office gives the feeling of a modern TV channel and includes a professional studio, guest waiting and makeup rooms, as well as a central control room where the crew can monitor the filming and video feeds from all over the world.
The company now employs 30 full-time staff members across its various departments and an additional cadre of about a dozen freelancers reporting from around the globe. According to Editor-in-Chief Ron Friedman, staff are tasked with reporting about the crypto community to the crypto community, while also being critical of the space they are covering and maintaining strict independence and healthy skepticism.
The idea to create a television news channel dedicated to cryptocurrency was first put into action in June 2018. In December, the company focused on its core product, the live player, which was officially launched in January of this year. The shows are streamed live, both on Youtube and on the company’s own website. The harsh reality of ‘crypto winter’ might have affected the content of the news, but it didn’t the deter the channel’s launch.
“Shortly after Blocktv was formed it became clear that the state of the industry was no longer the same as when the idea was first envisioned. The story changed. Instead of reporting on successful ICOs and new crypto billionaires, we found ourselves reporting on businesses closing and price falls,” recounted Friedman. However, he also added that the channel is already gaining interest from media partners. “After just a few short (albeit intense and trying) weeks, our broadcast is already available to hundreds of thousands of viewers through a series of partnerships with more than 15 industry news sites across the world.”