Morpho Blames AI Marketing Tool for Deleted Post Saying Its Own Curator Business Model is Broken
Morpho said a third-party AI marketing tool published and then deleted a post from its official X account on Sept. 26. The post said the protocol’s curator businesses rely on private distribution deals rather than onchain vault fees. Morpho later said the account was used to publish a statement that did not reflect its view of the curator model.
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Users and followers of Morpho’s official account would have seen a post that was published and then removed the same day, so the immediate effect is on what content appears to come from the project’s own channel. Anyone tracking the protocol’s public messaging would notice that the account no longer carries that statement after the deletion. (per thedefiant.io)
In practice, the episode shows that an automated marketing tool had access to publish on Morpho’s X account, and that the post described curator businesses in a specific way before it disappeared. What remains the same is that the underlying curator model itself is still the subject being discussed; the deletion changed the public message, not the model referenced in it. (per tokenpost.com)
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Has this happened before?
| When | What happened | Figure |
|---|---|---|
| 22 days ago | Morpho Founder's Vault Classification Draws Pushback From Aave's Kulechov event | 1 actors in common · 2 news media |
| 22 days ago | API3 Announces NPC Usage as Collateral for USDC Borrowing event | 1 actors in common · 2 news media |
| 24 days ago | Coinbase adds fixed-rate bitcoin-backed loans through Morpho Midnight event | 1 actors in common · 4 news media |
| 24 days ago | Circle launches Bitcoin-backed USDC borrowing for institutional clients event | 1 actors in common · 2 news media |