Morpho Blames AI Marketing Tool for Deleted Post Saying Its Own Curator Business Model is Broken

UNCLASSIFIEDMorpho Blames AI Marketing Toolfor Deleted Post Saying Its OwnCurator Business Model is Broken27IMPORTANCECLOSED2NEWS MEDIA2PIECESSep 26, 2026 15:51blockboard.net

Morpho said a third-party AI marketing tool published and then deleted a post from its official X account on Sept. 26. The post said the protocol’s curator businesses rely on private distribution deals rather than onchain vault fees. Morpho later said the account was used to publish a statement that did not reflect its view of the curator model.

What this rests on

Claim by claim, with its source
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Early on Sept. 26, a third-party AI marketing tool wrote and published a post from Morpho’s official X account, and the post was later deleted.
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The deleted post said curator businesses on Morpho depend on private distribution deals rather than onchain vault fees.
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Morpho said the post misrepresented its curator model.

What it means

Who it affects, what changes and what is still unconfirmed

Each sentence links inside to the piece that supports it.

Users and followers of Morpho’s official account would have seen a post that was published and then removed the same day, so the immediate effect is on what content appears to come from the project’s own channel. Anyone tracking the protocol’s public messaging would notice that the account no longer carries that statement after the deletion. (per thedefiant.io)

In practice, the episode shows that an automated marketing tool had access to publish on Morpho’s X account, and that the post described curator businesses in a specific way before it disappeared. What remains the same is that the underlying curator model itself is still the subject being discussed; the deletion changed the public message, not the model referenced in it. (per tokenpost.com)

Market reaction

MO Morpho the event is about this asset from 2 h before to 4 h after the line marks the first headline
published
+0.36 % before publication
-1.45 % after
$3price at publication
12series points

How the story was built

Every piece in order, with the time its news medium declares — if it is not believable we use ours and say so — and what it added to what was already known at that point. Arriving first is not the same as adding something.

+4 min
Sep 26 15:55
Crypto Briefing context
Its angle: misrepresented, complicating, undermining

Has this happened before?

WhenWhat happenedFigure
22 days ago Morpho Founder's Vault Classification Draws Pushback From Aave's Kulechov event 1 actors in common · 2 news media
22 days ago API3 Announces NPC Usage as Collateral for USDC Borrowing event 1 actors in common · 2 news media
24 days ago Coinbase adds fixed-rate bitcoin-backed loans through Morpho Midnight event 1 actors in common · 4 news media
24 days ago Circle launches Bitcoin-backed USDC borrowing for institutional clients event 1 actors in common · 2 news media