Polkadot proposes moving away from paid marketing toward on-chain user incentives
Polkadot has a governance proposal that would shift growth away from paid marketing and toward on-chain user incentives. The same proposal would also make dotUSD the DAO’s preferred stablecoin and use it as a primary currency where needed, while the token’s backing and the proposal’s status are not the same as the original pitch and remain in preparation.
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Users and members of the Polkadot community would notice a proposed change in how the network tries to attract activity, because the mandate points away from paid marketing and toward on-chain user incentives. That also puts dotUSD in a more central role for transactions where a currency is needed, which would matter to anyone interacting with the DAO’s payment setup or stablecoin choice.
In practice, the proposal changes the stated growth approach from paid promotion to direct acquisition and on-chain incentives, while keeping the idea of dotUSD in a preferred currency slot. What remains unchanged in the text is that the move is still a proposal: Referendum 1954 had not advanced beyond preparation when checked on Oct. 13.
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