Minecraft, Candy Crush Among 11 Games in EU Virtual Currency Crackdown
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The European Commission’s Consumer Protection Cooperation Network opened 11 coordinated actions against 10 video game companies over how in-game virtual currencies are sold and priced. The guidelines behind the actions leave cryptocurrencies outside the regime, while focusing on currencies bought with real money inside games.
Key claims & sources
What it means
Game publishers and players in the EU are the immediate group affected because the Commission’s network has already opened coordinated actions against 10 companies over in-game virtual currency sales and pricing. The named companies include major publishers such as Activision Blizzard UK, King.com, Mojang, Riot, Supercell and Ubisoft EMEA.
In practice, the crackdown reaches the way virtual currency is sold and priced inside games, while currencies outside that framework are not part of it. The guideline described here is focused on currencies bought with real money inside games, and cryptocurrencies remain outside the regime. (per decrypt.co)
Market reaction i
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