Morpho Blames AI Marketing Tool for Deleted Post Saying Its Own Curator Business Model is Broken
- Published
- Updated
Morpho said a third-party AI marketing tool published and then deleted a post from its official X account on Sept. 26. The post said the protocol’s curator businesses rely on private distribution deals rather than onchain vault fees. Morpho later said the account was used to publish a statement that did not reflect its view of the curator model.
Key claims & sources
What it means
Users and followers of Morpho’s official account would have seen a post that was published and then removed the same day, so the immediate effect is on what content appears to come from the project’s own channel. Anyone tracking the protocol’s public messaging would notice that the account no longer carries that statement after the deletion.
In practice, the episode shows that an automated marketing tool had access to publish on Morpho’s X account, and that the post described curator businesses in a specific way before it disappeared. What remains the same is that the underlying curator model itself is still the subject being discussed; the deletion changed the public message, not the model referenced in it. (per tokenpost.com)
Market reaction i
Coverage timeline
Every piece in order, with the time its news medium declares — if it is not believable we use ours and say so — and what it added to what was already known at that point. Arriving first is not the same as adding something.
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context
Has this happened before?
| When | What happened | Figure |
|---|---|---|
| 43 days ago | Morpho Founder's Vault Classification Draws Pushback From Aave's Kulechov event | 1 actors in common · 2 news media |