Jack Dorsey’s Block Launches Campaign To Get People Spending Bitcoin
- Published
Block launched a new advertising campaign on Thursday aimed at getting people to use bitcoin for spending rather than only holding it. The campaign ties bitcoin to Block’s consumer products, including Cash App, Square and Bitkey, and points to more than 24 million Cash App customers who have bought bitcoin at some point.
Key claims & sources
What it means
Cash App customers, Square users and Bitkey users are the groups most likely to notice this first because the campaign links bitcoin directly to Block’s consumer products. For them, the immediate change is a public push to treat bitcoin as something for everyday spending rather than only for buying and holding.
Market reaction i
The move was larger before the first headline than after. That is an observation, not an explanation: the market also moves on things nobody publishes.
Coverage timeline
Every piece in order, with the time its news medium declares — if it is not believable we use ours and say so — and what it added to what was already known at that point. Arriving first is not the same as adding something.
Bitcoin Magazine
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