BitGo targets prime brokerage as its main revenue engine
BitGo is moving beyond crypto custody and toward trading, lending, settlement, and prime brokerage as its main revenue focus. The shift puts more of the company’s business emphasis on services tied to market activity rather than storage alone.
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Users and customers who rely on BitGo for custody now see the company putting more weight on trading, lending, settlement, and prime brokerage. That means tomorrow morning the business mix is broader than storage alone, and people interacting with BitGo will notice a heavier focus on market-facing services.
In practice, BitGo is no longer framed only as a custody provider; the company is positioning trading, lending, settlement, and prime brokerage as central revenue lines. What remains the same is that these are still BitGo services, but the emphasis has shifted from holding assets to handling more active financial functions. (per cryptobriefing.com)
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Has this happened before?
| When | What happened | Figure |
|---|---|---|
| 14 days ago | ICBA Sues OCC Over Crypto Trust Charters event | 1 actors in common · 9 news media |