Bybit will look for big broker partnerships to take on Robinhood in the U.S.

Bybit is moving into the U.S. at a time when crypto exchanges are trying to match the distribution and product reach of mainstream brokerage platforms. Ben Zhou’s reference to Interactive Brokers places the company’s plans inside the existing U.S. broker-dealer world, where access, compliance, and customer onboarding are tightly controlled. The Robinhood comparison shows that this is not just about adding another crypto venue, but about competing for the same retail trading attention.

If Bybit can line up broker partners in the U.S., users could see a product that links crypto-native rails with stock trading in one setup. That would matter for people who already use stablecoins and want access to equities without moving between separate platforms. It would also force any partner broker to decide how far it wants to go in blending digital assets with traditional securities workflows.

The larger issue is the ongoing collision between crypto market infrastructure and established retail brokerage brands. Bybit’s plan points to a market where stablecoins are not just payment tools but part of a broader trading stack that can sit next to equities. Robinhood sits at the center of that contest because it already serves the audience that Bybit wants to reach, which raises the question of whether crypto exchanges will imitate brokerages or build something distinct.

What is still unclear is which U.S. broker would partner with Bybit, what products would be offered, and how the structure would work across securities and crypto rules. Zhou only named Interactive Brokers as an example, not a signed deal. The next concrete marker would be an announced partner, a product launch, or terms showing how the stablecoin-and-equities setup would be implemented in the U.S.